Geopath協(xié)會(huì)成立于1933年,最初的交通審計(jì)部門對(duì)媒體審計(jì)Inc .)是一個(gè)非營(yíng)利組織由三方委員會(huì)由廣告商、機(jī)構(gòu)和媒體公司。Geopath的歷史使命是審計(jì)的家媒體的發(fā)行量在美國(guó)。我們組織現(xiàn)在已經(jīng)擴(kuò)大了歷史的焦點(diǎn)。Geopath看起來(lái)未來(lái)先進(jìn)的觀眾位置測(cè)量,深入消費(fèi)者的洞察力,和創(chuàng)新的市場(chǎng)調(diào)查。我們使用最先進(jìn)的數(shù)據(jù)、技術(shù)和媒體研究方法以及整體綜合方法提供了強(qiáng)大的工具,測(cè)量和分析觀眾的位置和顯示消費(fèi)者參與國(guó)內(nèi)廣告。Geopath的行業(yè)標(biāo)準(zhǔn)是一個(gè)市場(chǎng)更聰明哦。變化的Geopath品牌是一個(gè)強(qiáng)有力的象征。我們不再是一個(gè)老式的廣告牌評(píng)級(jí)。我們是一個(gè)敏捷的,綜合的、熱情的、前瞻性的組織。我們是行業(yè)標(biāo)準(zhǔn),推動(dòng)一個(gè)更聰明~ ~市場(chǎng)通過(guò)先進(jìn)的觀眾位置測(cè)量,洞察力和市場(chǎng)研究創(chuàng)新。

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